The Reason Behind It All

We believe that parents play a crucial role in creating healthy dental habits in their children. We want to make that role a teeny weenie bit easier for you by making brushing fun for your kids. Believe it or not, this can help prevent dental anxiety
(what! you‘re crazy!) But let me tell you how.  

Dental anxiety comes from dental trauma.   
Dental trauma comes from dental treatment.   
Dental treatment comes from bad hygiene.   

And good hygiene comes from regular and effective brushing.  

Together we can get rid of the "ewww mum" *proceeds to drool spicy toothpaste all over a perfectly clean pair of PJ's* and the bathroom brushing negotiations that leave you feeling defeated wondering how your 3-year-old even learnt the art of negotiation.  

It’s time for you to take back the podium mum and dad!

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We are passionate about turning dental hygiene into a fun and exciting experience for kids of all ages. What better way to do this than to start with making brushing more fun?

That’s why our toothpastes are designed with fun in mind. We know that if brushing teeth is an enjoyable activity with a familiar
taste, kids will be more likely to form healthy habits for life.

Our founder, Joe, an Oral Health Therapist, was inspired to create Bumbl Co after working with young patients who struggled to brush their teeth because of the overwhelming spicy taste of mint toothpaste. He wanted to create toothpaste that not only tasted great but was also gentle on little gums and teeth.

As a dental professional, he understands the importance of good oral health, and he’s dedicated to providing the best (evidence-based) products for your little one’s smile.

So you might be thinking, why the name Bumbl Co? Joe wanted to make sure his young patients weren't scared of the dental drills used during check-ups and treatments and so he came up with silly names for them, referring to them as "Mr and Mrs Bumblebee." To his surprise, the names worked a little too well, and even his littlest patients became familiar with them, often asking which one he would be using during their appointments. And so, in 2021, the idea of Bumbl Co was born.  

Join us in our mission to make oral care fun for everyone! 

About Joe & Anne

Joe & Anne are a husband-and-wife team and co-founders of Bumbl Co. Anne is a physio-therapist and Joe remains practicing as an OHT
in Melbourne’s Bayside.

They live in Melbourne, Australia with their puppy Aria. Ironically, their favourite ice cream flavour is mint.