Bumbl Co Ingredient Glossary

Boring yet very important information about the ingredients we use and why they matter.  

  • Sorbitol: helps hold the toothpaste together and keeps it smooth, soft and moist 
  • Hydrated Silica: helps to polish your teeth while gently removing surface stains 
  • Water: helps to dissolve ingredients  
  • Glycerin: helps retain moisture to prevent the toothpaste from drying out 
  • Xylitol: a dentally friendly natural sweetener, used as a substitute for sugar. It helps to reduce plaque and helps prevent cavities
  • Flavour: natural flavour blends used to enhance the taste of toothpaste to encourage brushing 
  • Sodium Lauroyl Glutamate: makes the toothpaste foam to help to remove food particles the mouth  
  • Xanthan Gum: helps to thicken toothpaste to make it the right consistency  
  • Cellulose Gum: helps to thicken toothpaste to make it the right consistency 
  • Sodium Fluoride: helps prevent cavities and protect enamel by making it more resistant to future acidic attack. 500 parts per million (ppm) Fluoride is the age-appropriate level for kids aged 2-6 as recommended by the Australian Dental Association (ADA)
  • Tetrasodium Pyrophosphate: helps prevent tartar build-up and stains
  • Sodium Benzoate: helps prevent bacteria and mould from growing in the toothpaste 
  • Trisodium Phosphate: helps balance the pH level in the toothpaste  
  • Mica: makes toothpaste fun and sparkly  
  • CI 77891, CI 42090, CI 19140, CI 16035: tiny amounts of colour to add LOTS of fun